Comments on: Camino buying advertising? How and why? http://thinkingdigitally.com/archive/camino-buying-advertising-how-and-why/ programming for the fun of it Wed, 25 Jan 2012 04:42:07 +0000 hourly 1 http://wordpress.org/?v=3.0.5 By: Rob Olson http://thinkingdigitally.com/archive/camino-buying-advertising-how-and-why/#comment-2203 Rob Olson Fri, 30 May 2008 19:29:53 +0000 http://thinkingdigitally.com/archive/camino-buying-advertising-how-and-why/#comment-2203 <p>Thanks for replying Samuel.</p> <p>That makes sense. I'm glad to hear The Deck is working out for you. I think its the coolest ad platform out there. They definitely have good standards.</p> Thanks for replying Samuel.

That makes sense. I’m glad to hear The Deck is working out for you. I think its the coolest ad platform out there. They definitely have good standards.

]]> By: Samuel Sidler http://thinkingdigitally.com/archive/camino-buying-advertising-how-and-why/#comment-2017 Samuel Sidler Sat, 17 May 2008 21:32:43 +0000 http://thinkingdigitally.com/archive/camino-buying-advertising-how-and-why/#comment-2017 <p>The Firefox marketing <em>did</em> buy ad space. You also have to keep in mind that all of the other ways they've marketed have been run by paid employees of the Mozilla Foundation or the Mozilla Corporation. Camino has no paid employees, which makes it much harder to organize these things. "Traditional" online advertising works and works well if you advertise to the right target audience, which I believe The Deck is, for Camino. We did a trial run in November and December and were happy with the results.</p> The Firefox marketing did buy ad space. You also have to keep in mind that all of the other ways they’ve marketed have been run by paid employees of the Mozilla Foundation or the Mozilla Corporation. Camino has no paid employees, which makes it much harder to organize these things. “Traditional” online advertising works and works well if you advertise to the right target audience, which I believe The Deck is, for Camino. We did a trial run in November and December and were happy with the results.

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